Saturday, April 11, 2009
Price per head sportsbooks, serving the sports betting community for more than a decade

 

The concept of 'per head agents' born more than 20 years ago, but the development around it has seen an important growth during the last 10 years. The people who created pay per head shops were also bookies and knew the different needs of the bookmakers from those days, but a lot things have changed since then and the internet along with Voip technology have proven to be inseparable partners with the successful sports agent of our times.

In the last decade, pay per head shops have created a 'paradise' for bookies and the reason is because they offer all the bookmaker might need to compete with a sound winning margin in the current saturated sports wagering market which, by the way, continuously sees a lot of sports agents failing in their bookmaking journey simply because they haven't realized how easy is to provide clients with an outstanding service with little to no effort.

Before technological advancements, the people providing pay per head services had to work with regular land telephone lines, which made their businesses 'too public' for their own good, but since the late nineties and early 2000's, web services and modern telephony have been the main tools used by pay per head services providers in order to grant more personal security for the bookmakers they serve. PPH shops act as a communication bridge between sports agents and their clients, so, when a bookie hire their services, he know that he will not have to be in constant contact with the wagerers on his sports betting portfolio, therefore, the risk of being found by 'unwanted sources' is almost inexistent.

Turnkey solutions providers are solid institutions (with some exceptions) which will continue to grow within the sports betting industry as technology moves forward and as security matters gains in priority, and it is a fact that they will be here for many years to come, so, it is never late to take the decision of starting to deal with a good PPH shop.

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